A Climate Crisis We Cannot Ignore ðŸŒ

Climate Change Awareness in India

Climate awareness in India remains critically low, with fossil fuels seen as a lesser culprit than waste mismanagement for climate change. — LiveMint

Arican kids learning how to use AI

The Problem

India is on the frontlines of the climate crisis, facing devastating extreme weather events—from erratic monsoons to deadly heatwaves. Yet, despite these visible impacts, awareness about the root cause—our dependence on fossil fuels—remains alarmingly low.
At its heart, this is fundamentally a climate justice issue. It is a travesty that the world’s most populous country—one that has contributed the least to the climate crisis—is bearing some of its worst consequences, yet remains largely unaware of the root cause: fossil fuel dependence. Without a large-scale shift in public awareness, India’s efforts in both climate adaptation and mitigation will continue to lag behind the urgency of the challenge.

Climate Change in India  101

  • Fossil fuels: coal, oil, and natural gas.
  • Burning fossil fuels releases COâ‚‚, a heat-trapping greenhouse gas.
  • COâ‚‚ emissions drive climate change, leading to:
    • Extreme heat.
    • Droughts.
    • Unpredictable monsoons.
    • Rising sea levels.

India’s Climate Impacts

  • 80% of the population lives in regions highly vulnerable to extreme weather.
  • Agriculture (50% of the workforce) faces falling yields from heat and water scarcity.
  • Coastal communities (310M people) are at risk of sea-level rise.
  • Himalayan glacier melt threatens sacred rivers like the Ganges.

 

The Growing Divide

  • Urban centers boom with renewable energy startups, while rural areas struggle.
  • Entrenched fossil fuel interests and nationalism stifle environmental progress.
  • Climate awareness remains hampered by disinformation and lack of education.

📱 Social Media: A Game-Changer for Climate Awareness

India’s digital revolution is a unique opportunity to combat misinformation and foster science-based dialogue. With over 700 million internet users, we aim to use social media to:

  • Promote climate awareness in regions hit hardest by extreme weather.
  • Highlight the link between fossil fuel use and climate change.
  • Counter disinformation with accessible, apolitical, and science-backed content.

Methodology

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Burgeoning Internet Access

India’s internet access has surged, with over 700 million users in 2023, up from 15% penetration in 2013 to nearly 50% today. Affordable data plans, like Jio’s ₹10/GB rates, have driven growth, with rural users now exceeding 351 million, enabling transformative opportunities in digital education, communication, and climate awareness initiatives.

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Timing is Cricial

Connecting extreme weather events to climate change personalizes the crisis, motivating action by fostering urgency and awareness. Studies show firsthand experiences drive climate engagement.Â

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Reaching Audiences with Ease

Paid social media advertising allows climate messaging to reach targeted audiences globally, offering cost-effective, scalable campaigns with precise geo-targeting and real-time optimization, accessible from anywhere.

Climate Awareness — Why Now?

A Burgeoning Renewable Energy Landscape

With ample Solar irradiance and cheap labor India is perfectly positioned for energy independence.

  • India is the 4th largest producer of renewable energy.
  • Ambitious goals: 500 GW of renewables by 2030.

A Climate in Crisis

With more than 1.4 Billion people India is a nation that cannot ignore the climate crisis.

  • Monsoons are becoming more intense and erratic.
  • Droughts are projected to become frequent in areas like Jharkhand and Odisha.
  • Air pollution from fossil fuels continues to choke cities.

A Digital Revolution

  • Mobile penetration has surged, creating a powerful platform for climate education.
  • Initiatives like ACE’s “Our Climate, Our Future” have already reached millions.

Education through Entertainment

Leap Forward Now India Climate Videos

Leap Forward Now’s Board and staff have deep experience with India and use third party content creators to generate relevant timely content that we then promote via social media for maxiumum impact.

Are you a climate content creator?

Use your social clout for good. Create climate content and we will boost it for free.